La difesa da contraffazione di un brevetto della Max Mara applicato alle tasche dei jeans

27 giugno 2016

Per gentile concessione dello studio legale DLA Piper LLP, di seguito riproduciamo(N1) il commento dell’Avv. Elena Varese ad una sentenza del Tribunale di Milano in tema di protezione del brevetto “Perfect Fit” della  Max Mara.

Si tratta della difesa da contraffazione di un brevetto  applicato al  settore dell’abbigliamentorelativo in   particolare  alle  tasche  dei  jeans -  idoneo  a risolvere problemi estetici, migliorare il comfort, ed a  creare un piacevole effetto tridimensionale del corpo.
“With decision issued on 14 January 2016, the Court of Milan has granted protection to Max Mara’s patent, covering the pockets of a pair of jeans, named “Perfect Fit” and enhancing the curves of the person who wears them.

Contrary to the defendants’ argument, the court appointed expert has observed that the patent was not lacking of inventive step, as it was aimed to solve the aesthetic issue of the flattening of gluteous, by increasing the comfort of the garment and creating a pleasant 3D effect on the human body. Such solution was not immediately obvious to the person skilled in the art and, thus, the patent should be considered valid.

As to infringement, the Court of Milan found that the defendants’ jeans model was infringing Max Mara’s patent, by pursuing the same objective. In fact, the cutting line as well as the sewing line of such jeans were devised in a divergent position, so that once put in an overlapping position, they assumed a three-dimensional shape.

In addition, the Court found that the marketing of the trousers by the defendants amounted to a conduct contrary to fair business practices as per article 2598, paragraph 3 of the Italian Civil Code, regardless the subjective aim or awareness of the reseller.

This decision shows that also patents could be used to protect creativity in the fashion field. Other examples could be found in technical materials used for sports garments, methods for spinning wool or transpiring shoe soles”.


(N1) Ved. sub. del 28/04/2016